Tuesday, June 19, 2012

How to Market Your eBay Store/Listings

Jenn Cangelosi of Boutique Bargains brings us today's posting:

It takes time to become established on eBay as a reputable seller, but begin with a plan and that time can be shortened. Here are a few marketing ideas to help you get started.

Get the word out - Start with word of mouth or viral marketing. Tell everyone you know about your new eBay business venture. Send out emails with links included to your auctions so they know what it is your are selling.

Use your email - Now there is another use for your email. Set up a signature that goes out with every email you send. Include a link to your auction listings or eBay store, with a short tagline like "Come and see what is new on eBay!"

Get some business cards - Vista print is a great place to order some inexpensive business cards. Include your business card with every package you ship. If you sell electronic informational products like eBooks, just include a business card box on the last page of the product.

Ask for customer feedback - After an item is shipped send an email thanking the customer for their purchase and ask them to leave you positive feedback. Most people will leave feedback, but the email is a good customer service and reminds them to leave the feedback.

Reward repeat buyers - Offer a coupon or other promotion to repeat buyers. Offering them an incentive helps ensure that they will buy from you again. The most popular incentive is a shipping discount on multiple items purchased.

Add something extra - Everyone loves getting something extra for free. For example: you sell a girls dress, add a cute matching bow or inexpensive jewelry. If possible include an item with your web address or logo.

Combine these ideas to start your marketing plan. There are numerous other marketing strategies that you can implement, especially if you have a separate website. Try several different marketing strategies until you find the ones that work best for you.

Jenn, thank you for the tips! They are great ideas to include in marketing your eBay or Amazon business!

Related posts:

How to Use Pinterest to Market Your Business

eBay and Amazon Sales Tracking Spreadsheet

Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online

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