Thursday, July 23, 2009

Are You Using Your eBay Packaging as Advertising?

I received this question from a reader:

“I have a question I am trying to get my stuff known on due to all the changes that eBay is making. I realize we can't advertise on their site but just wondering if it is ok to send cards to out customers and maybe on our packages we ship out write www., do you think this is ok to do?”

Absolutely! Once you sell to a customer on eBay, they become YOUR customer. Many, many sellers use eBay for harvesting new customers and diverting customers to their own website outside of eBay. For some, that is the only reason they are on eBay, they don't even make a profit - they simply harvest customers that will make them money in the future. (Click here for a recent article about diverting your eBay customers to your own website.)

You can use your packaging as an advertising vehicle for your eBay store, your own website, or for your store on another site such as Amazon, Etsy, or Bonanzle. Write your website or store address on boxes, poly mailers, etc. Tape a business card with clear tape to the back of the box or package. Include a business card or flyer insie the box as well. Look at the packaging you receive from businesses (such as the Amazon box in the photo). Don’t they put their website address on their packages? Think about how many pairs of eyes will see a package mailed thru USPS: The mail carrier, sorting clerks, delivery personnel, and others. Each of these people is a potential customer.

You can be marketing to all kinds of people involved in processing, delivering, and even just seeing your package as it makes its way to the final customer.

Here are some examples:

Customers who have eBay orders delivered to their work address. It also has to be handled through their internal mail system. If you have ever worked in a mail room, you know that mail processors look at the packages. “Hmmm, wonder what this is.” Trust me, people are nosey.

Customers who live in apartment buildings, condos, dorms, or other multi-family housing. Other people will see the package or have to pass it on to the final customer.

International customers. Mail personnel processing and delivering mail in other countries will see your web address and might check out your site.

And while we are on the subject of marketing, click here to download a FREE excerpt of how to use Twitter for marketing. More and more eBay sellers are using Twitter to promote their items and their stores.

Related Articles:

Should eBay Sellers Also Have Their Own Website

How to Get Free Business Cards for Your Small Business

How to Capture the eBay Segment of the Online Consumer Market

Happy Selling!


Angie said...

Great idea and post!!! :)

Melissa said...

Very smart idea!