Wednesday, September 12, 2012

Etsy Gets Ready For the Holiday Season

There are a few changes going on at Etsy that are in the working to make the Holiday season more successful for Etsy shop keepers.

Recently, Etsy began offering shopkeepers the option to accept credit cards (and not just PayPal) for purchases made in their shops. The direct checkout option is seen as a way of getting more customers to buy on Etsy by using a direct checkout that does not involve PayPal in any way. Many crafters are seeing increases in sales in the few weeks since the credit card option has been available.

With the credit card payments, the money is held in the shop’s account and is scheduled for disbursement to the shopkeeper’s bank account each Monday. Shopkeepers do have the option to schedule a deposit more quickly if they wish. The processing fee is 3% + $0.25 per order.

To help those who are looking to try out the direct checkout for their shop, Etsy is waiving all credit card processing fees for the month of September. To find out if your shop is eligible to sign up for direct checkout, please click here.

With direct checkout as an option, Etsy is bringing on a new selling tool. This fall, Etsy Gift Cards will become available in the US. The gift cards will only be available for use in shops that have the direct checkout option available. Etsy will also use the gift cards as promotional tools for the site this holiday season. The ability to accept gift cards is a feature Etsy sellers and buyers have been requesting for quite a while. The gift card will be a promotional code that can be emailed to the buyer.

In order to develop the system that would allow gift cards to be accepted at any store on its site, Etsy had to add the direct checkout option to its site. PayPal does not allow a central checkout. PayPal checkouts are unique to each seller and cannot accept gift cards. To see what experiences some Etsy sellers have had since adding direct checkout to their shops, click here.

Related posts:

How to Sell on Etsy – Part One

How to Sell on Etsy – Part Two

Improve Your Listing Photos with This Free Tool

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