Tuesday, August 16, 2011

Amazon Pending Orders – Red Flags to Watch for

Many Amazon sellers are addicted to watching their pending sales. I have the pending screen bookmarked on my desktop computer, iPad, and iPhone. Checking pending orders is more than just being excited about what’s selling, it is a way to gauge the demand and popularity of an item and make more money because you are “in the know.”

When an item is in “pending,” it means that a buyer has committed to the purchase. If he purchased multiple items from different sellers, he may have checked the option to have his order sent in as few shipments as possible. If this is the case, your item is marked “pending” until the complete order ships. The buyer may also be waiting for other items to be included in his order and chooses to wait for it to ship. Items can be held in pending status for several weeks sometimes.

If you are not checking your pending sales, you are missing valuable information about Amazon buyer demand. Let’s say your FBA order hits the warehouse and you have some products in the box that you have never sold before. You want to pay close attention to how quickly those products are snapped up by buyers and how many each buyer wants. For example, a few weeks ago I sent in a seasonal food product. As soon as the order hit the warehouse, all 6 of them went into pending, 3 units going to 2 different buyers. By keeping an eye on my pending orders, I was able to determine that this product was hot, buyers wanted it, and I should go get more as quickly as possible. If I had waited until I received the “Amazon has shipped the item you sold” email, I could have missed the opportunity to purchase and resell some of this product, because the items didn’t actually ship out of FBA until a week later.

To check pending orders:

Click here for more information on using Amazon’s FBA program.

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