Sunday, February 13, 2011

Selling Event Tickets on eBay - It is Legal!

While “scalping” tickets (reselling them for more than their face value) is illegal in some states, it is completely legal to sell tickets on eBay for as much as their face value. And in some states, you can sell them for more than that.

eBay has designed their system to follow all state laws and to help their users understand how to follow the often confusing regulations. The price tickets can be sold for depends on where the event is, where the seller lives, and where the buyer lives.

eBay allows tickets to be sold that are for a variety of entertainment events - sports games, plays, concerts, etc. But, it’s important to be sure that you’re following all of the laws and regulations that apply to your situation.

Be wise with your keywords when you create your listing title. The majority of buyers will find your tickets through a keyword search. Make sure your title includes “tickets” as well as the teams or artists that will be at the event, as well as any often used abbreviations.

Pricing is a very important part of your listing. You don’t want to end up with worthless tickets at the end of your auction because you asked for too much money. Start by checking completed auctions to get an idea of what people are willing to pay. Then choose a starting bid that’s lower than the average sell price to encourage multiple bids. It’s a good idea to choose a starting price that’s about 60%-75% of fair market value. Another good idea is to start the tickets at $9.99 - this will help increase the number of bids you receive. Also, don’t use a Reserve Price. Many times a Reserve Price will lessen peoples’ interest.

It’s very important to have a refund policy that covers event postponement and cancellation. Events aren’t canceled often, but it will make buyers feel better to know that they will receive a refund if the event is canceled. And as the original buyer, you should receive a refund as well. Accept returns and issue a refund for tickets that are returned within 15 days of the cancellation.

For more information on selling event tickets on eBay, CLICK HERE.

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