Sunday, June 2, 2013

Increase eBay Sales - Optimize Listings for Mobile Phones



You've been there, done that, right? The new great American Past Time - doing stuff on a mobile phone and ignoring the people in front of you. Let's face it, the world has about 6 billion cell phones (Huffington Post 10/2012). How many of those users are spending time on eBay Mobile? And how many of them are leaving your listings because the text is too small to read or they can't see the picture well enough? The good news is that you can optimize your eBay listings for mobile phones in just a few easy steps.


Listing types. Fixed price listings actually work better for mobile users because they don't have to go through as many screens to make a purchase. They can buy items in fewer steps. Now this isn't to say that you should nix auctions all together, because some buyers do prefer auctions. Just be aware that you may be missing mobile buyers who want a faster shopping experience. (Check out my podcast about listing types here - there are pros and cons to all listings types so you need a mix of different listing types to reach different types of buyers.)

Images. Eliminate empty space and make sure you have zoomed in tight on the product, edge to edge. If you are selling multiple items in a lot, use one good photo with one item in the lot as your gallery photo. Potential buyers might not want to even look at a tiny little picture of 25 pieces of baby clothes. Get their attention with a nice shot of 1 or 2 pieces, then include more in your listings. Everybody gets 12 free pictures now, so take the extra time to take more than just one photo of a huge lot of something.

Descriptions. Keep them short, sweet, and to the point. Succinct and concise. Include important information but don't clog up the screen with too much text and a zillion of your personal policies. Avoid using more than one color font. Some eBay experts even say to forgo the fancy backgrounds and templates because the extra graphics cause the listing to load more slowly (buyers might click away) or clutter up the screen to much. For eBay Mobile, less is definitely more! And use 12 point font or larger. Lots of Baby Boomers (there are about 76 million of them out there) don't always wear their reading glasses and may not even try to read your listing if the font is too small.

Item specifics. You know, those little boxes you check with size, color, brand, style, etc. Make sure those are filled out. The mobile app displays them on a perfectly formatted screen and many buyers may not even look past that point. 

Think through these issues when you are creating your listings, and remember that everyone isn't sitting in front of a huge flat screen monitor when shopping on eBay. Sometimes, it is better to think small.

For more information on this topic, listen to my podcast here.


Related Articles:

New eBay Fee Calculator

Reach More Buyers by Offering International Shipping

Pinterest Marketing Group




Friday, May 31, 2013

eBay Coach's Top 5 Thrift Store Tips



This video is a bit long (20 minutes) but gives you a head start if thrifting is new to you, or if you have been thrifting a while and still feel lost or overwhelmed. Top 5 categories discussed:

1. Sweaters
2. T-shirts
3. Athletic wear
4. Toys (plush, games, and puzzles)
5. Anything new in the package or new in the box


Want to learn more about selling thrift store finds on eBay and Amazon? Check out these resources designed to help you improve your online selling skills. Once you learn the types of items to sell and where to find them, you can make money from anywhere as long as you have a computer and the desire to succeed.





Thursday, May 23, 2013

How to Make Money Writing and Selling Your Own Kindle Book



On my blog over the years, I have talked about a lot of different ways to make money from home. I wanted to share with you my journey of getting Kindle books published and the potential for passive income using this avenue. Now, before you click away thinking, "I'm not a writer, this doesn't apply to me," hear me out. Everyone, and I mean EVERYONE, as at least one Kindle book inside them waiting to be written. This process is fast, relatively easy, and the only cost is your time. (Unless you want to hire a writer, which I will explain in a minute.) There is virtually no overhead cost, no humiliation in begging a publisher to print your work, and you don't have to be a famous author or to have published anything before. Amazon does all the promotion for you once your book is loaded to the Kindle store. Anyone can do this, and set up a nice stream of income that lasts years.

Let's start with WHY getting some books on Kindle is a good move right now.

A few facts about Kindle books:

Sales of Kindle books are outpacing sales of printed books. As of this writing, there are 1.9 million ebooks for sale in the Kindle store.

The Kindle store is more than just books - you can also submit blog feeds, newsletters, magazines, and other material. You don't have to reinvent the wheel to write a Kindle book - you can re-purpose what you have already written. (So if you are a blogger, keep a journal, have started a short story on your laptop, have submitted material that was rejected by a magazine or publisher, you are already ahead of the game.)

Kindle and tablet device sales enjoy steady growth. Amazon reported 6.1 million Kindle Fires sold in the first 9 months of 2012. That's a lot of devices waiting for material to be downloaded by eager readers.

Finally, your Kindle ebook can be enjoyed by those who don't even have a Kindle. Amazon offers free Kindle reading apps for desktop and laptop computers (PC and MAC), most smartphones, and tablet devices. So just about anyone can access a Kindle book - even if they don't own a Kindle!

Last year, in September 2012, I published my first Kindle book. The material was taken from coaching reports to my clients, blog posts, and articles I had written over the last 6 years about buying used items from thrift stores to sell on eBay.  Fast forward to today, 8 months later, and I enjoy a passive income stream of between $300 - $400 a month for this one book. Here are my stats for sales and payouts from April 13 - May 18, 2013, for my Kindle book "What to Buy at Thrift Stores to Sell on eBay."




I'm working on my 3rd Kindle book now, and have helped some clients write theirs. The beauty of getting a book on Kindle is that Amazon does all the work for you. Once the book is in the Kindle Store, you are in the "system" and Amazon handles promoting your book, cross-selling it, collecting payment, delivering it wirelessly, answering customer questions, and handling the occasional refund. I really don't do much to promote my book, other than mentioning it on my blog in a few places. Amazon has access to millions of readers and they do the marketing to make sure my target reader sees my book - because when my book sells, Amazon makes money, too. They have a vested interest in making sure I am successful.

You are probably thinking, "But I don't have anything interesting to write about." And I'm going to be a little in your face here and say, "Yes you do!" There are currently 1.9 million ebooks in the Kindle Store. Here are a few books on Kindle to show you the variety of topics that people are writing about:

Memoirs:

 Captain's Blog - The Story of my Afgan Vacation - Collection of entries from an online journal created by a soldier stationed in Afganistan.

Parenting:

Life's Too Short to Miss the Big Picture for Moms -  Parenting humor.

Crafts and DIY:

Stick It! 99 DIY Duct Tape Projects  -How to make things out of duct tape.

Fundraising:

How to Host a Haunted Fundraiser - Fun way to make money for your organization.

Health and Nutrition:

Secrets of Juice Fasting - Recipes for fasting and cleanses.

You get the idea. The topic of a Kindle book can be just about anything - fiction, non-fiction, how-to, humor, poetry, etc. Do you know how to make something? Do you have your grandmother's old family recipes you can compile into a cookbook? Did you have an interesting trip at some point in your life, or a personal journey you can share? Did you or a loved one survive a serious illness and you can share that journey with others? Do you have a unique hobby you can share tips about? Are you good at saving money or living on a shoestring budget? Go check out the Kindle store and browse the categories. You'll see the huge variety of subject matter. The best way for someone to learn something new is from a real person, like you, who has really done it. And when people want information, they go to the internet. With a Kindle book, you can be there popping up on Google with the answers all neatly organized in a downloadable Kindle book.

If you aren't a writer, you can hire someone to write the book for you. Check sites like ODesk.com and Freelancer.com to find ghostwriters. This is common practice for many books in print and on Kindle. (Come on, do you think every military hero or celebrity is also a writer? Of course not, they hire someone to do the actual writing.)

Once I wrote my first Kindle book, all I needed was somebody to lay out the road map about how to format, upload, price, and market my book. I was overwhelmed with information to say the least. On a writer's group, I found this downloadable course, Get Your Kindle Book Done! and within a couple of days my book was approved, uploaded, and I was seeing sales. Sometimes, when learning a new skill or process, it is just easier to have someone walk you through it the first time. And I am glad I did, because this course saved me a lot of time and frustration.

All this being said, I want to encourage you to get on the Kindle bandwagon and get moving on putting your ebook on Kindle. There are millions of Kindles, mobile phones, tablets, and computers out there downloading Kindle books every day. Why not put yourself in that pool of information products and make some money in the process? This is really too easy NOT to do. My goal is to publish a Kindle book every other month for the next two years so that I can enjoy a passive stream of income for many years to come.


Tuesday, May 21, 2013

Recognizing Spoof or Fake eMails from eBay

Even though I have been selling on eBay since 2003, I still get a little nervous when I receive emails that say my account has been suspended, or some other threatening message. Most of them are fake and should not cause any concern. Here is a quick video about how to recognize if the emails are really from eBay, and a few tips on how to handle them:



Summary:

1. Never click on any links in these emails! If it is real, the email will be in your eBay My Messages folder. Go there and check.

2. The email usually has a return address with a slight variation of eBay.com.

3. The grammar, spelling, sentence structure, and punctuation will usually be poor.

4. The language will be threatening and call for immediate action on your part. The idea is to scare you into clicking on something so the unscrupulous person sending the email can gain access to your account.

5. If you get one, report it to spoof@ebay.com 6. See the eBay Help page about this topic here.

I've been slack on my YouTube videos for the past year, however, I will be making more of these short tutorial-style videos on a regular basis. Click here to subscribe to my YouTube channel so you can receive updates in your inbox as soon as they are posted.

Be safe online!

Thursday, May 16, 2013

New Podcast - Selling Coffee Related Items on eBay

New Entrepreneur Internet Radio with Online Selling with Suzanne Wells on BlogTalkRadio


Another episode of "You sold WHAT on eBay?" is live. This episode focuses on used coffee related items (other than the obvious mugs) that you can find used and cheap, then resell on eBay for profit. Did you know you can flip parts from used or broken coffee makers for a pretty nice profit? Some of these parts sell for up to $30. You might be able to buy a broken coffee maker at a garage sale and sell the parts and accessories for 3-4 times your investment.

Learn about other coffee related garage sale, estate sale, and thrift store finds that can be good sellers including thermal carafes, grinders, sugar and creamer sets, storage containers, and vintage items. Let's face it - eBay is already over-saturated enough with the obvious. Learn to find profitable items, hiding in plain sight, that other resellers might be passing by because they don't "look" valuable. Opportunities are everywhere - it just takes some education to learn what they are!

Listen to the podcast here.

Related articles:

Selling obsolete office and technology products on eBay

My Kindle book - What to Buy at Thrift Stores to Resell on eBay

Vintage Items to Sell on eBay


Monday, May 13, 2013

Yard Sale Meltdown!

Ever wish yard sales were open 24/7 so you could shop til you drop? Jamie from my Facebook group is an avid eBay seller and yard sale enthusiast. She shared this video of her daughter who is visibly upset that yard sales aren't at night! Bless her little heart. Thanks for sharing, Jamie, I hope she got to go to some sales this weekend!


Friday, May 10, 2013

New FREE eBay Calculator Reflects 2013 Fee Chages


Ina Steiner over on eCommerce Bytes shared a new eBay Fee Calculator which reflects the Spring 2013 fee changes. Bookmark this on your computer and mobile phone for accurate calculations when estimating fees on an item for resale. (Calculator for purposes of estimating, actual fees may be slightly different.)

(provided by eCommerce Bytes)


More useful FREE eBay business tools:

Yard Sale Treasure Map - scope out yard sales before making your trip to use your time most effectively.

Garage Sale Rover - free app for mobile phones - uses GPS to find garage sales, estate sales, and yard sales near your location. No matter where you are, this app shows you sales nearby. You can even sort by day.

FotoFuze - enhance photos and create solid backgrounds for professional looking photos.

Typohound - find misspelled eBay listings. Search for items with no bids, or very low BIN prices - due to misspellings they aren't coming up in search results. Tou can flip on eBay or Amazon. 

Gixen - free auction sniper to help you win auctions on eBay. Use to buy personal items, or merchandise to flip back on eBay or on Amazon.

Know of any other free cool eBay tools? Share them in the comment section below.

Happy Selling!