Whether you sell from a brick and mortar location or online, one way to increase sales is to get to know your customers. As online sellers, we are at a disadvantage because we can't talk to our customers face to face to find out how to better serve them. We have to rely on clues left in feedback comments, questions, or learning to recognize buying patterns.
One easy way to find out more about your customers is by using Google Maps. Just enter the customer's address in Google Maps and you can see where it is located. Sometimes you can see an exact photo of the building. I have recently started to closely examine the addresses of where both my eBay and Amazon items are being shipped to. This is a very enlightening exercise. I'd like to share a few interesting sales I've had lately.
Amazon shipped 6 of a baby product to an address in New York. My first thought was, "Why does somebody want 6 of these?" The address is for an office building. After searching Google for the name of the building, I also learned that there is a day care center in the building for the employees. Aha, makes sense.