If you are selling online, you've probably fallen in love with Etsy, eBay and Amazon. Selling online is convenient and easy. One of the downsides to selling online is that there are lots of counterfeit items out there. Some are very obvious but others, not so much. I think we all know the $20 couch purse at the flea market is a knock off, but the $75 wholesale bargain you find online can be much harder to judge.
To protect online sellers eBay has create VERO. VERO stands for verified right owner. This also protects online buyers for getting taken advantage of by buying counterfeit products, in addition to protecting sellers from getting their intellectual property stolen. Keeping the online world of shopping a safer and happier place. As a rights owner it can be very frustrating having your product copied.
To prevent counterfeit listings eBay quickly removes suspicious items, will remove and items reported as counterfeit, actively prosecutes offenders and provides free tools for rights owners to protect themselves.
Online buyers can help by not buying counterfeit items, by using PayPal for extra protection, reporting any suspicious items and leaving honest feedback. With a little effort you can help stop the sale of fake items.
Some may think that counterfeit items are no big deal, but they hurt both buyers and sellers. This is also unfair to the millions of people who depend on online sales to make a living. Online stores provide economic opportunity for people around the globe. Just think of all nonprofit organizations that fund themselves through product sales.
The important things to remember is that we all have a social responsibility to watch out for counterfeit items, not just the sellers. For more information on the eBay VERO program, please click here.