Tuesday, June 14, 2011

Counterfeit Items on eBay – What Every Seller Needs to Know

Designer clothing and accessory sales have risen recently. Unfortunately, sales of knock offs have risen as well. It’s difficult to determine just how many fake items have been sold. Organizations such as the International Chamber of Commerce have made estimates, but are unable to calculate exact figures.

The president of the Federation of the Swiss Watch Industry, Jean-Daniel Pasche, believes that each year more than forty million fake watches are sold. That’s more than one for each legitimate Swiss watch that is sold.

Replicas may seem harmless at first, but they take away from legitimate companies’ sales. Plus, many counterfeiters avoid taxes and are tied to organized crime. One attorney, Ted Max, says that counterfeit products even helped pay for the first bombing at the World Trade Centers.

The internet has made cracking down on product counterfeiters much more difficult. However, new laws have helped somewhat. Bigger brands have been able to take legal action to seize websites that deliberately chose names similar to theirs. LVMH has also acted against eBay and Google to get them to crack down on sellers and sites offering fake merchandise. eBay especially has taken action to help prevent knock offs from being sold through their site.

My advice for selling designer brands on eBay? If you are not 100% sure of an item’s authenticity or you did not purchase it yourself from a reputable dealer and have a store receipt to prove it, do not risk selling the item on eBay. Not only can you be suspended from eBay, but you will be helping the counterfeit underground by perpetuating the sale of these items. Use common sense!

Coach and Gucci handbags found at garage sales and thrift stores are not going to be authentic. This issue comes up almost on a daily basis with my clients, readers, and members of my Facebook Group. Don’t believe everything you see. There are many, many other safer avenues to take when choosing merchandise to sell on eBay. Avoid items than can possibly be counterfeit.

Related articles:

Knockoff Designer Handbags - Don't Even Try it on eBay!

Watch Out for Fake Sunglasses on eBay

Coach Purse - Is it Fake?

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