Wednesday, September 28, 2011

Selling Toys on Amazon this Holiday Season



Today’s post is contributed by my colleague, Kim Tarrant, who co-wrote our book, Amazon FBA Recipe for Success. Kim has sold on Amazon for several holiday seasons.

If you’re selling on Amazon there’s no doubt you’ve received the “Holiday Selling in Toys and Games” email from Amazon. These guidelines are implemented to maintain buyer confidence in Amazon during the holiday season. If you do not meet the performance criteria you will not be eligible to sell in the toys and games category from November 15, 2011 through the first week in January 2012. These guidelines are only applicable for merchant fulfilled items, they do not apply to items fulfilled by Amazon as long as your account is in good standing.

In order to sell in the toys and games category from November 15, 2011 and the first week in January 2012 you will need to meet these guidelines:

- Seller’s first sale on Amazon.com must be prior to 09/19/2011 (sale does not need to be Toy-specific).

- Seller must have processed and shipped at least 25 orders (do not need to be Toy-specific) during the 60 consecutive days preceding 11/1/2011.

- No greater than 1% short term order defect rate as of 11/1/2011.

- No greater than 2.5% pre-fulfillment cancel rate for the trailing 30-days preceding 11/1/2011.

- No greater than 5% late shipment rate for the trailing 30-days preceding 11/1/2011.

This email can seem intimidating at first but it’s really quite simple to achieve all the requirements. Amazon will periodically send emails to let you know where you stand on meeting the criteria. On or around September 21, Amazon sent an email to all sellers letting them know where they stand on meeting the criteria for the holiday season. Amazon will send several more notices out before the deadline of November 1, 2011. In my experience, these notifications will come around the end of September, the middle of October, the end of October and a few days before November 15, 2011. If you haven’t met the guidelines yet, don’t panic as there is still time. The sales quota guidelines (first sale prior to September 19 and at least 25 orders during the 60 days preceding November 1, 2011) can be met through merchant fulfilled orders OR orders fulfilled by Amazon.

If you’ve sold during the holidays in the past, you know it can be a wild a crazy ride. If you haven’t, relax, don’t get overwhelmed and take it one sale at a time.

More Amazon Resources:

Podcast - Getting Started on Amazon

Amazon 90 Day Experiment

Make Money Selling Toys on Amazon


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