While major retail chains are bringing in the holiday dollars both online and offline, there's still plenty of room for businesses to wrap the rest of consumers in through social media outlets.
For those that plan to actively seek customers for this coming holiday season and want to put their best sales foot forward, or for those who are not sure where to get started, here are a couple of steps that can be taken to ensure your business receives the most profit:
Engage Your Customers As anyone whose put their business out there in the online world of social media already knows, it can take some serious time and effort to gain a loyal and consistent following. Be efficient by finding an online tool that allows you to send the same message through each social media outlet, maximizing marketing capabilities and minimizing time spent doing so. Be honest with each message that's put out there, and stay away from looking like a company that just wants the customers cash. If possible, try and promote or talk about other relevant ventures or topics, to appeal to a larger audience.
Build The List Building a list of emails and names should be the first thing on your mind considering the upcoming holidays. These emails and names could easily be converted into conversions, sales and returning customers. And because customers who have already purchased from your business are valuable resources, it can be a good idea to offer them generous discounts or savings.
Website Revamp A part of being well prepared for this busy time of year means making sure the website that is associated with the social media account, contains all the necessary elements to bring in the most sales. Try to add as much new content as possible. This is a great time seek out product reviews and recommendations. Later in the year, you can try to give the website a temporary holiday cheer by adding in Christmas colors and reminding everyone that Christmas is near. Meanwhile, make sure there's a designated spot on the website for the opt-in email box, and make sure it's clear and visible for everyone to see.
Go Mobile Many webmasters continue to underestimate mobile shopping, and it's causing them to lose out big. For those trying to squeeze in every possible sale, it's vital that their content be visible through mobile devices. Be sure to measure and track the performance of sales that come through mobile devices. If things turn out better than expected, then this would be an excellent indicator that it's time to stay just as focused on mobile devices and mobile optimization. eBay and Amazon have versions on their websites that are designed to be easily viewed on mobile devices. If you have another online store, check with your provider to see if it is mobile-device-friendly.
Building a customer base and successfully marketing your business is something that cannot be achieved during the last few months before the holiday season begins. Start now. Deploy a few of these tips or all to help build your customer base for the upcoming holiday season. Over the next few months, I will share more details and other tips to help you and your business be more successful!
Let's have an incredible 2013!