What started out as disks/reels of colorful and picturesque tourist attractions branched out in almost every genre and 1.5 billion disks/reels were produced for 25 different models of viewers. There has been a Bakelite viewer, talking viewers, bright colors, even a red white and blue model to celebrate the U.S. Bicentennial in 1976 and many others.
Reels were sold individually from 1939-1950 but eventually there was a significant catalog of titles to group existing single reels into packets of three reels with a common subject.
View Master which was first manufactured by Sawyers has been produced by many companies over the years such as Ideal, Tyco,
The scenic reels which were the beginning for View Master were briefly discontinued in 2008 before an agreement with Fisher Price was reached by Alpha Cine in 2009 to produce them again. Earlier versions of scenic reels are increasingly difficult to find.
Here are a few recently completed listings for View Master and reels: