Time for another installment of "Profiles of Successful eBay Pickers."I reached out to sellers on my
eBay seller Facebook group,
which is now approaching 17,000 members, to find sellers who have a
proven track record of selling on eBay and maintaining a sustainable
eBay business over time.
There are similar characteristics across these profiles that define the qualities of a
successful seller.
The criteria I set for participating in this series:
1. Full time eBay seller for at least 3 years. (To show sustainability.)
2. Does not sell on Amazon. (For whatever reason.)
3.
Sells inventory purchased at thrift stores, yard sales, estate sales,
auctions, consignment sales or any combination of those sources. Does
not purchase inventory wholesale, from liquidators, retail stores, from
China, or drop ship. Must be a "picker."
4. Is an "at home" seller.
5. Must be willing to share eBay ID. (Keeping it real.)
Today's star picker is Laura Feyh-Nicoletta
When did you start selling on eBay?
July 1999
Why did you start selling on eBay?
I am an at home mom and wanted to help with the family income. I always
loved selling. We started with Pokemon cards and my boys loved to see
their toys sell.
What is your store name, and what types of items
do you sell?
Storageunitauction I sell one of everything. I love to thrift and
concentrate on areas I know can be winners. Shoes, toys, small
appliances, mens graphic t-shirts, cosmetics.
Do you specialize in a certain niche, or are you open to selling anything?
I am open to selling anything, but research every item with my iPhone while thrifting. After so many years, you learn.
If you specialize in a certain niche, why?
I am trying to stay with shoes, plush and small appliances. These tend
to be my higher profit items. I am getting tired of the small profit
margins. Every time I shop I think “What can I flip on eBay?” I made a
killing one year when the Smurfs movie came out and McDonald’s Happy
Meal toys were hard to get. I had folks paying $30 or so for 1 Smurf.
Parents will get the kiddos what they want. I felt a little guilty
buying out the McDonald's deliveries, but business is business.
What
is your average monthly profit?
I am in a downward spiral compared to last year, but my profits range
from $2K-5K and that is really on a part- time basis. There has been
some upgrading and changes through eBay itself which is out of my
control, but I can see they are fixing that. If I put in a 40 hour week,
which I am concentrating on now because I am empty nesting, I think I
can double that with the inventory I have.
How many hours do you typically work a week on
your eBay business?
As stated above, part-time. It can range from 15-25 hours. Summer is a
tough time. My gardening gets away from me sometimes. Vacations don't
help either, but 'tis the season.
Many eBay sellers are being
shamed into selling on Amazon, as if it is a superior platform. Why have
you never sold on Amazon?
I believe in eBay. And the items I sell do not fit on Amazon’s platform.
I have been selling so long on eBay, I know nothing else. And not to be
lazy, but honest, I really do not want to learn. I tried to look into
the how-to’s, but again, I would have very limited stock and it’s not
worth it. It also seems like Amazon would be the boss in my business,
not me.
4th quarter can be a lucrative time of year for
many online sellers. Have you typically seen an increase in sales during
4th quarter in past years?
I sure have. And I love it.
Do you sell anything different for holiday selling season, or just sell
more of the same kinds of things you normally sell all year?
I do save my holiday items not yet listed until September/October. These
would be direct theme items only, like ornaments and figurines. But if
they do not sell, they stay in the store. I have had folks purchase
ornaments all year round.
Do you list more items in anticipation of holiday sales? If so, when do you start this process?
I keep things on a steady listing schedule. As stated above, I believe folks think Christmas after Labor Day.
Do you have any hired help for your business? If so, what tasks do they do?
No help. I’m a one mama show.
What is one piece of advice you would give to new
sellers who want to transition to eBay full time?
Research before you purchase stock or list anything you find around the
house. I have learned not only to check completed listings, but active
ones also when you go to list to set your price. Always try to be one
step ahead of your competition. Being involved in a couple of forums on
Facebook, not too many as that can be overwhelming, is vital. Though
Facebook was not available back in the day, the same stands true today.
Research. Read. Find an eBay buddy. Use the resources eBay itself has to
offer. There are many links through their site that are tutorials.
Anything
else unique about you or your eBay business you would like to share?
There is nothing unique as many folks do exactly as I do. Thrift, visit
yard sales, scout out my own home. What is unique is how I treat my
business. I am a 100% positive feedback Top Rated Seller with Silver
status. I attribute that to being on top of my business 24/7 and taking
care of my customers on an intimate basis. Every sale counts, no matter
what the profit margin. I am OCD, that is for sure. I do get emotional
and try to put a lid on it, but my personality does not allow that
sometimes. But I will go over and above to make it right. That’s the
key to my success, I believe. Treat others as you would like to be
treated. If you get a sour grape, do the best you can. If it still falls
short for you, put it aside and keep listing. Just keep listing.
If you have a great eBay story to share - send it in. We can all inspire each other.
Read about more eBay pickers:
Michelle Farmer
Antique Chic
Nicole Bilbao
Kathy Bradley
David and Rhonda Conner