Monday, March 3, 2014

If You Live in One of These Cities, You are Special!


Do you know if your city or a neighboring city is a test market city? If so, you have a special advantage over other sellers because you can find retail products other people in the USA are not seeing and don't have access to. A test market city is a "geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. I lived in Charlotte, NC for 6 years back in the 1990s and we saw all sorts of products that other cities where my friends and family lived did not have in their stores.

If you live in or near a test market city, this is a huge opportunity for selling items online. Of course, you will have to do the work to figure out what products are being tested. A good indication is that not many other sellers have the items listed on eBay or Amazon.

Not everything tested in a test market is suitable for online sales. The types of retail products often tested in test markets that could work online include:

Baby products
Food and grocery items
Household cleaning supplies
Pet food
Soft drinks

Current test market cities include:

  • Albany-Schenectady-Troy, NY
  • Birmingham, AL
  • Cedar Rapids, IA
  • Charleston-North Charleston, SC
  • Charlotte-Gastonia-Rock Hill, NC/SC
  • Cincinnati, OH-KY-IN
  • Columbus, OH
  • Davenport-Moline-Rock Island, IA-IL
  • Eau Claire, WI
  • Evansville-Henderson, IN-KY
  • Eugene-Springfield, OR
  • Grand Junction, CO
  • Greensboro–Winston-Salem–High Point, NC
  • Harrisburg-Lebanon-Carlisle, PA
  • Jacksonville, FL
  • Lexington, KY
  • Little Rock - North Little Rock, AR
  • Nashville, TN
  • Macon, GA
  • Odessa-Midland, TX
  • Pittsfield, MA
  • Richmond-Petersburg, VA
  • Rochester, NY
  • Syracuse, NY
  • Wichita Falls, TX
  • Wichita, KS

The key here is to look for something new or different that you haven't seen before. Many items being tested are manufactured by a national brand - it is just a new flavor, scent, or color. Also, be sure to check Amazon Reviews for what people think of the product before trying to sell it. Do your due diligence to make sure your time selling the product online is worth the cash investment and the effort.

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