Wednesday, February 15, 2012
Goodwill Goes Upscale in Florida
eBay Seller Pam Greenman recently shared shared this information:
The Ponte Verda, Florida area has a new Goodwill store but it is not a typical one. Two Goodwill executives have opened Bluetique, a Goodwill retail location for higher end items. The store has a department store feel that Goodwill stores usually do not have. Amber Russo, vice president of retail sales for Goodwill, and Amy Koebrick, the Marketing Manager for Goodwill’s Northeast Florida region, modeled the project after a similar store in Rochester, NY.
The store is designed to look like a regular department store from the layout to the displays. Its design rivals a Stein Mart or Marshalls. The store’s inventory is about 75% items that have been donated through a local Goodwill donation center while the other items are from brand new items from closeout stores. The donated items are being pulled from the nearby Ponte Verda Goodwill donation center and that location has been setting aside about 600 items a day for this Bluetique location.
The store layout and higher end items are not the only differences in this store. Unlike a typical Goodwill, the pricing structure is not a set one. Instead of finding a one-size-fits-all price for items, there is no price ceiling for items at the Bluetique. An item is priced to reflect more of its market value. Even with the slightly higher prices, the items will still be priced at 50-90% off retail.
With the difference in pricing, is the Bluetique a good source for resale items like its Goodwill predecessors? Yes it is. Right after the store opened in November 2011, its inventory included a Chanel handbag that was priced at $799. At that time a similar bag was selling on eBay for $1325.
As with other Goodwill stores, the money collected goes into the Goodwill’s GCF job training program.
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