Friday, July 1, 2011

Photo Placement is Important on eBay

If you are using a third party service to host your eBay photos, you may want to reconsider having eBay host your photos as well. When you upload your photos directly to eBay, they appear in the top left corner as one large photo and several small thumbnail photos underneath. What you may not realize is that if your photos are hosted on another site, they will not appear until lower in the page in the description area. Buyers may not scroll down to see photos, or even realize additional photos are present in the listing if they don’t see the thumbnails at the top. This is called placing your photos above the fold.

The term “above the fold” originated in the newspaper business. It was used to describe the section of the paper that everyone saw when it was on display. Newspapers designed their papers so that the most eye catching and important headlines were easily visible.

If you pay attention to the websites of big online stores, you’ll notice that the majority of them follow this principle. They place information about specials, marketing information, and any promotions currently available at the top of their webpage – above the fold. People have learned to look in this area for important information, and their reaction is no different when they’re shopping on eBay. If photos and other information aren’t immediately visible above the fold, many potential buyers may leave your listing and not bother to look any further. Making sure your listing has a good “headline” can entice potential customers to look further at your listing and ultimately make a purchase.

More eBay Optimization Tips:

Optimize Titles with Keywords

Naming Images

Using 30 Day and GTC Listings to Appear in Google Searches

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