Thursday, July 21, 2011
2011 Fall Seller Update
Did you receive your eBay seller update via email? If not, here are the highlights:
Get 25 extra characters in your title. The number of characters will be increased from 55 to 80. Remember, keywords in titles are how buyers find your listings. You will still need to follow the rules about keyword spamming, but a little extra room will allow for more descriptive words and hopefully, more visibility.
Return policy guidelines will be changing. Starting in 2012, you won’t be able to use the words “merchandise credit” or “exchange.” The verbiage will be changed to “money back, exchange, or no returns offered.”
Buyer Protection Cases will be handled differently. Beginning in August, if a buyer does not contact the seller before filing a claim, the case won’t be included in your performance rating. This is great news. How many times has a buyer filed a claim against you, and you didn’t even know there was a problem and could have quickly resolved it?
Click here to see the full 2011 Fall Seller Update.
Keyword Spamming on eBay
Optimize Keywords for Search Engines