Facebook is the most visited site online - and almost everyone has heard of it. Because of the huge amount of people that Facebook reaches, it can be a great place to advertise. However, the advertising system that Facebook uses is picky and has both pros and cons (like any system).
One thing that’s very important to keep in mind with Facebook ads is that they won’t create a huge amount of sales, which is typically the point of advertising. But, Facebook ads do allow you to access specific markets easily. Facebook’s system for creating ads lets you choose only to show your ad to people with certain interests. Plus, you can choose specific age groups, employment status, place of residence, and even whether they’re married or not. This is a big plus because it helps keep you from wasting money and time on people who won’t be interested in your product.
It’s important to highlight the most important information on the display of your Facebook ad - not many people actually click on Facebook ads. But they can still be valuable tools because they allow you to connect with your target demographic and create a brand for yourself. The more often people see your product, the more likely they are to make a purchase. Facebook ads can be part of the process that gets people to that point.
Testing a variety of ads on Facebook can be a great way to get feedback on what types of ads are the best for your business. Facebook has made it very easy to track the success of your ads. And because the ads are very reasonably priced, you won’t be out a lot of money.
Setting up an affiliate link is also a good way to track the success of your Facebook ads. This will allow you to see what purchases occurred as a result of your ads.
If you want to test the waters a little, Entrepreneur Magazine has a special going on. Use the coupon code TFWJ-6TRW-VCHX-P6VX and you’ll receive $50 in free Facebook ads.
Helpful Facebook Advertising Resources:
- Facebook Ads
- Suggested Best Practices For Advertising On Facebook
- Common (Facebook) Ad Mistakes
- Ad Format FAQ
- Facebook Advertising Guidelines