Saturday, February 27, 2010
eBay Coach's Top Five Ways to Get More Bids on eBay Items
You found a fantastic item. Several people are watching it. No bids yet. Should you worry? NO! One reason is because many buyers use sniping tools and their bids are not placed until the last few seconds. I received an email from a reader the other day arguing that XYZ item (that I had blogged about) was NOT a good seller because it didn't have any bids on it - the item had 4 days left. Hey, everyone is entitled to their opinion, but I don't think this person understood sniping and how much it is used.
Sniping aside, there are things you can do to increase the likelihood of bids being placed.
1) Spend time researching keywords. This is how your buyer finds your item in the first place. I have mentioned this concept many times before. You can get a free trial at both Hammertap and Terapeak. Each is about $20 per month. And, in my opinion, the best $20 you can spend on your eBay business. At least take the free trial and see what these tools can do.
2) Have a fair return policy. Give buyers the option to return the item if they aren't satisfied. You will gain much more than you lose when offering a fair return policy. I am often criticized for this. Sellers say, "Well, I want to sell my item not rent it." Make sure you are specific about your return policy - item must be in original condition, not used, with all packaging, with tags, must not smell like cigarette smoke, or be covered in pet hair. Buyer will pay return shipping. Use common sense. Click here to learn how to write your return policy.
3) Provide clear photos, and more than just one photo. The only thing between you and your buyer is a computer monitor. You MUST take the time to take, edit, and post a great photo. Show several views of the product, and always include close-ups of details. You don't need an expensive set up. Here is an article about how to make an eBay backdrop for less than $1.
4) Offer international shipping and / or visibility on international sites. We live in a millennium of the global economy. Time zones and distance does not matter. You may not even sell the item to an international customer, but they sure help increase the bidding. I see this all the time on my own auctions. Not sure how to ship an item internationally? No problem. Click here for instructions.
5) Use common sense and treat customers the way you would like to be treated as a customer. Be professional, courteous, and friendly. Just like mom always said, "You'll catch more flies with honey than with vinegar."