Businesses throughout the US are acting on something that has been apparent for quite a while. Teenagers have significant buying power. Brick and mortar stores have banked on that fact for decades. Hotel chains like Ritz-Carlton and Marriot have even started employing teens as concierges to help make their peers’ hotel stay a better experience and to build brand loyalty. According to a recent report in the Wall Street Journal, eBay is planning to foster the same feel online by opening up its marketplace to a younger audience.
Paypal, an eBay company, has already begun offering its debit cards to 13 to 18 year olds but only after receiving parental approval. eBay will probably require parental authorization as well. The current plan is to redesign eBay’s marketplace to keep the under-18 set from viewing or purchasing any items that contain adult content. Even with that plan, eBay is hoping that parents will shop with their kids to help ensure that nothing inappropriate is seen or bought.
While most of the details of the plan and making the site secure for children have not been worked out, eBay plans to open up its site to kids within the next nine months.
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