How to Maximize Your Profits on eBay UK

Selling on eBay UK has been the latest trend with eBay sellers who are seeking new ways to make money on eBay. The US dollar is weak against the British Pound, and the British Pound can buy more of our goods than ever.

My new 26-page eBook will help you understand how to sell to Europeans, what they want, and how to stand out among the competition on eBay UK.

Here is an excerpt from the chapter,

"Why Following the Herd of US Sellers is a Bad Idea."



Be prepared for some brutal competition on eBay UK. This is the number one problem on eBay UK – too many sellers offering the exact same items. Don’t offer the same products as everyone else, offer something different! If you browse through eBay UK and look at products offered by US sellers, you will see the same items over and over again. Some of the most common items are: (list of 20 popular items sold on eBay UK)

Here is what happens. US sellers want to give eBay UK a try. They take a look at what other sellers are selling, and list those same products at the exact same or slightly lower price. New sellers figure, “Hey, everyone else is selling this, it must be a good idea, I'll just offer it for less.” Wrong approach. Eventually, all the other sellers lower their prices to be the low price leader, and everyone’s profit margins decrease. This is simply the law of supply and demand. The larger the supply, the lower the price will be. The smaller the supply, the higher the price. If you undercut someone else’s price, be prepared for them to do the same to you. Expect this to happen on a regular basis.

Now, think about how many new products are introduced into the American market every year. According to a 2007 report by All Business (a D&B Company), “182,000 products were introduced globally in 2006.” That equals 498 products a day! Just about every TV commercial is about something “new and improved.” A new size, flavor, scent, color, or version of a product is released. Focus on newly released products. UK customers can’t buy an item if they don’t know it exists. It may take years for our new American products to reach the UK through traditional distribution methods. They won’t even know the product exists until you put it in front of them. If you list it on eBay, the UK customers can learn about it and get it now.

One seller could not possibly offer every single American product on the market in their eBay store at one time. Products change too quickly. Some US sellers have been selling on UK for years and never update their product line. You have virtually unlimited opportunities to be the only seller offering a product. You may discover something that sells exceptionally well, and other sellers will have no idea what you have discovered. You can corner the market on a particular product if you continue to experiment.

If you live in a test market city, this strategy can work particularly well. A test market city is a geographic location selected for the introduction of a new product or marketing campaign, or both. The top 10 test market cities in the US include: (list of test market cities)

Test market cities will have access to products long before other cities. If you live in or near a test market city, observe your store shelves carefully and watch for new items. Granted, the new items may not pass the test and may not be introduced into the major market, but, you have a unique opportunity to offer items on eBay UK that other sellers may not have access to.

With this in mind, you have to ask yourself why there are only a few American products on eBay UK, when we have millions available to us. If something isn’t listed, don’t assume it won’t sell. Chances are, no one has tried it yet. You can be the first.

If you are still convinced that you should offer the same items as everyone else, at least present them in a different way. If a seller offers a product in a 2-pack, offer it in a 1 or 3 pack. Offer a different size. Offer free shipping. Offer £1 shipping. You don’t have to offer the item on eBay the same way it is presented on store shelves. Create a set or kit with items that naturally go together – such as shampoo and conditioner, razors and shaving cream, or toothpaste and dental floss. Be unique so that you can stand out. Don’t just blend in with everyone else.

Bottom Line: List items other sellers are not listing. Be unique.

Other chapters include:

Why US Sellers are Turning to eBay UK

How to Start Selling on eBay UK

Why Europeans buy From US Sellers

Key Words Europeans Use When Searching for American Products

Using the Right Jargon when Selling to UK Customers

Tips for Appearing Higher in Best Match
(Simple coding instructions)

How to Convert Foreign Currency

Common Mistakes to Avoid

Get your copy of "How to Maximize Your Profits on eBay UK" and start making money selling to UK customers. They are ready and waiting to spend their money on our products.